Host Jeremy C. Park talks with Matt Lyles, a former Fortune 100 brand strategy lead – turned speaker, author, brand and customer experience consultant, and host of the SIMPLE brand podcast, who highlights the power of simplicity and shares his six key SIMPLE behaviors to help transform your organization’s experience and develop loyal customers, employees, volunteers and donors. As Matt points out, it doesn’t matter if your organization is B2C, B2B, for-profit or nonprofit, people have high expectations for the organizations they support. The winning brands provide them with one thing that most others aren’t – simplicity. During the interview, Matt shares helpful recommendations and examples, talks about where to start, and also highlights his upcoming book, SIMPLE brand, which will be released in January 2023.
