Memphis Area Transit Authority: GO901 Smart Cards

Host Jeremy C. Park talks with Bacarra Mauldin, Deputy Chief Executive Officer of Memphis Area Transit Authority (MATA), who highlights their mission and efforts to connect people to places, and provides updates on some of their newest on demand services and features, including the Next Generation Collection System GO901 Smart Cards. This modern and easy-to-use smart card makes paying for rides effortless and faster, and the cards contain technology that allows riders to tap and ride on MATA’s vehicles.

During the interview, Bacarra highlights the GO901 Smart Cards, their upcoming on demand expansion of services, and job opportunities with MATA. As the recipient of the 2023 Urban Executive of the Year award presented by the Tennessee Public Transportation Association (TPTA), Bacarra also talks about what the recent recognition means to her, to MATA and to Memphis.

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