The Future of Search: Voice | Is Your Brand Ready?

The Future of Search: Voice | Is Your Brand Ready?

The Future of Seach: Voice 

Voice Search with AI has arrived in the market and it is here to stay. Voice search is playing a big role, it is growing exponentially year on year and is getting popular among all age groups.  

In 2002 Google introduced the voice search feature. In 2011 Apple introduced first voice search assistant, Siri. Since 2002 voice search technology, usability, and usefulness has matured to a great extent. Today, we are surrounded by quite a few voice assistants, a few major player being the Google Assistant, Alexa (by Amazon), Siri (by Apple), Bixby (by Samsung), and Cortana (by Microsoft). 

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Why is Voice Search on the Rise?

Voice search is not just about online searches and basic tasks like navigation, queries, placing phone calls, and managing music playlists. It also encompasses slightly more complex activities like shopping, email management, schedule management, daily routines and many other daily routine tasks. As search engine algorithms continue to evolve rapidly, and as voice assistant devices continue to advance, it will become easier for users to get quick results and to get more things accomplished. 

Also, it is important to note that voice search and assistance with integration of Artificial Intelligence is offering a huge potential for personalization that traditional search fails to achieve. 

Voice Search is Changing the Digital Marketing Landscape

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More users are using a conversational tone when interacting with voice search. This is changing the behavior of voice searches. This change affects any organization on the internet. Content creators must now focus on creating content that answers specific questions related to a topic. They must also work a voice search SEO plan into their marketing strategy. Take Tesla for example it’s digital contents should be able to answers questions like: “where is Tesla service located close to me”, “When is model Y going to be released?”, etc.  

Because of the ease of use and being that voice-enabled devices are readily available pretty much anytime and anywhere; voice searches are driving valuable content forward which is resulting in increased web traffic and higher retention. With the results being more of a prompt type of answers, not just spiting the results, voice searches have become more of an answer and decision engine. 

Popular Voice-Search Request with Voice Searches 

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People are getting more and more comfortable with voice assistants, and they are now using it as a part of their daily routine. As voice assistants are getting smarter every day, these percentages are on the rise, especially in finding local businesses and ordering online products. 

How to optimize Website and Content for Voice Search? 

A good place to start is humanizing the content. Like the saying goes, its all about semantics! Let your content be natural and conversational. Understand the difference in how consumers search for you via typing and speech, then look to keywords. 

Keep it Mobile-friendly 

Google has officially stated that mobile-friendly websites are much more likely to rank higher than the ones that aren’t. A majority of voice searches happen on smartphones, and if your website and content don’t do well on mobile devices then, you are going to lose a lot of points. 

Keep the Loading Time as Little as possible 

Users don’t like to take the ‘patience-test’ while looking for answers. Come on, would you rather have your answer now, or a minute from now? The faster your site can load, the faster the voice assistant can produce an answer. Faster speeds also gain websites better rankings on Google. Optimize your website!  

Voice Search SEO: Create Featured Snippets 

Search engines like Google are most likely to pull out featured snippets and read it out with the respective sources. So,optimizing your content for featured snippets is a must if you want to do well with voice search. 

You can check out various queries that lead users to your content and create snippets around them. To create voice-friendly snippets your content should be conversational/natural, it should focus more on semantics than keywords, and it should focus more on user intent. The content should also be able to provide an answer within a context, but also being concise wherever possible. 

Conclusion 

Voice search is a technology in its infancy just like the internet was in the 90's. Technology, both in terms of hardware and software has come a long way in the last three decades. Faster and stronger connectivity, increased data capacity, and AI will allow voice-based search to integrate into the mainstream. 

While this is a great time to start investing and capitalizing on this opportunity, it is also important to start strategizing the best way to use it to add value for your customers and boost your bottom line. Early adopters, in almost every tech revolution, have benefited the most. Start thinking about voice-based search now, it will help you stay ahead of the curve.  

 

Memphis Partners

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