Principle Toyota


7370 Winchester Rd
Memphis TN  38125

Company Info


About Our Memphis New Toyota Dealership, Serving Germantown, Olive Branch, Cordova & Southaven

Principle Toyota, formerly Performance Toyota, has been selling Toyota vehicles in the Tennessee area for over 25 years. Principle Toyota is a family-owned and operated dealership whose mission is to treat you like family. We pride ourselves on our customer service and dedicated employees and this is why our sales and service teams are some of the most knowledgeable in the country. Principle Toyota currently is the recipient of the prestigious Toyota President's Award, which is given for outstanding operations and customer satisfaction. Our goal is to make every customer our friend and exceed your expectations everyday. We proudly serve the areas of Olive Branch, Southaven and beyond.

Principle Toyota provides many different services to help satisfy all your automotive needs. OurMemphis Toyota service Department has over 80 years of experience with Master Technicians and uses genuine Toyota parts. Schedule an appointment with our easy online service scheduling. We offer a convenient Toyota Rent-A-Car Service for our customers and the general public. If you are in need of a quick oil change, we offer an Express Lube. We also have an on-site Toyota car loan & lease department ready to finance your new or used car purchase.

We currently have a large selection of new Toyota, certified and used cars in Memphis. Our New vehicle line-up includes the Camry, Corolla, RAV4, Tundra and Highlander. Our goal is to help you find the vehicle that best suits you. If we don't have the vehicle, we often times can locate it for you. Our Pre-Owned department is filled with a great mix of Certified Toyota Vehicles and other makes.

Our customers are our first priority. Interested in learning more about Principle Toyota and our commitment to putting you first? Please, give us a call or swing by our showroom at 7370 Winchester Rd. Memphis TN, Tennessee. We're happy to answer any questions you might have and hope to have the opportunity to meet you soon.




7370 Winchester Road
Memphis, TN 38125

  • Sales: (877) 217-4003
  • Service: (888) 936-0101


  • Monday8:30 AM - 8:00 PM
  • Tuesday8:30 AM - 8:00 PM
  • Wednesday8:30 AM - 8:00 PM
  • Thursday8:30 AM - 8:00 PM
  • Friday8:30 AM - 8:00 PM
  • Saturday8:30 AM - 8:00 PM
  • SundayClosed



"It was very revealing. I had no idea of the broad range of community outreach initiatives involved by the sponsoring members. This is the most positive movement that I have seen in Memphis in a long time and is surely needed. I really enjoyed my visit."
Bill Morris , Former Memphis Mayor
"It is actually hard to put into words the feeling I had meeting and joining with the Memphis 'giving' community at the cityCURRENT Signature Breakfast hosted by Smith & Nephew and in partnership with The Martin Institute for Teaching Excellence. To see living embodiments of real and true compassion and caring for others, all gathered in one place gave me some sense of the astounding range, depth and sustained good works the business community in Memphis is doing. It was clear to me that those d
John Hunter, Award-Winning Educator , former guest speaker, and focus of the documentary, "World Peace and Other Fourth-Grade Achievements"
Over the past several years I've been asked more than a handful of times about Duncan Williams Asset Management's involvement in cityCURRENT. My answer is always the same... Renewing our membership is one of the easiest and best decisions that we make each year! I can't say enough how proud we are to continue to be a member of such a great organization doing truly meaningful work here in the Memphis community.
David Scully , President, Duncan Williams Asset Management
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