The Role of PR in Purpose-Driven Brands with Heather DeSantis Holmes

Host Andrew Bartolotta sits down with Heather DeSantis Holmes, CEO and founder of Publicity For Good, the country’s top PR agency for Consumer Packaged Goods (CPG) brands with social good at the core of their ethos.

With over a decade of experience in the public relations industry and a profound passion for conscientious capitalism, Heather provides fascinating insights into the transformative power of PR when it’s combined with a mission to make a positive impact.

We delve into Heather’s intriguing journey from her studies at Georgetown University to her pioneering approach in running a PR firm from an Airstream while traveling the US for over three years. Heather shares how she and her team have cultivated a unique culture at Publicity For Good, built on passion, innovation, and a steadfast commitment to the pursuit of doing good. She opens up about the accolades she’s received, what they mean to her, and how they have galvanized her drive to serve passionate, purpose-driven brands.

She also provides a peek into her personal life, illustrating how her love for adventure and her efforts in building a sustainable homestead have influenced her business approach.

In this episode, Heather paints a vivid picture of the changing landscape of PR, where purpose and social impact are integral to the DNA of brands, and where agencies like Publicity For Good are leading the charge.

The interview is a must-watch for anyone interested in the intersection of PR, social good, and entrepreneurship. Tune in for an inspiring conversation that explores the untapped potential of business to enact positive change, and the role of PR in unlocking it.

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