
Eric Jackson highlights Element 47, importance of simplicity in branding, tips for leveraging AI
Host Jeremy C. Park interviews cityCURRENT Nashville partner, Eric Jackson, Founder and CEO of Element 47, who highlights the branding, marketing, and advertising agency that focuses on strategy and helping businesses grow through clear brand positioning. Eric defines brand as the gut feeling people have about a company, which cannot be fully controlled but can be influenced through identity elements like logo and colors, along with culture and user/customer experience. Eric emphasizes the importance of simplicity and culture in branding, explaining that businesses must clearly articulate what makes them unique and special in their market to be remembered. He talks







