Building a Purpose-Driven Beverage Brand | Graasi Founder Chris LaCorata

Graasi Wellness Water founder Chris LaCorata shares the unlikely story of how a mission to create jobs in rural America turned into a purpose-driven wellness brand with cityCURRENT Show Host Andrew Bartolotta.

Born out of both economic necessity and a passion for clean health, Graasi harnesses the power of barley grass — an overlooked supergreen — plus vitamins C, D, and zinc for added immunity support.

Chris opens up about the challenges of launching during the pandemic, why many “health” drinks don’t deliver on their promises, and how Graasi is redefining what it means to be a wellness beverage.

Learn more: https://graasi.com/

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