Host Jeremy C. Park interviews cityCURRENT Nashville partner Brian Cournoyer, Managing Partner with The BC Team at Compass Real Estate, who discusses his real estate expertise and his team’s approach in Franklin, Tennessee, emphasizing the importance of understanding clients’ needs and personalizing the home-buying and selling experience. Brian shares insights on evaluating homes, market conditions, and Compass Real Estate’s innovative programs, while highlighting the current challenges and opportunities in the real estate market during the holiday season. The discussion concludes with Brian’s commitment to community involvement and encouragement for viewers to reach out to his team for questions about Middle Tennessee real estate. Brian can be reached at brian@thebc.team or 615-917-4995.
Summary
Real Estate Client Experience Strategy – Jeremy and Brian discuss Brian’s real estate expertise and The BC team’s approach in Franklin, Tennessee. Brian emphasizes the importance of understanding clients’ needs, lifestyles, and long-term goals to ensure a seamless transition to the area. He highlights the team’s focus on personalizing the home-buying experience and accelerating clients’ integration into the community to enhance their overall experience.
Hyper-Local Real Estate Insights – Brian discusses the importance of evaluating homes based on craftsmanship, builder reputation, and long-term value rather than just aesthetics. He emphasizes that real estate decisions should be hyper-local, as market conditions vary significantly by neighborhood and price range. Brian highlights that while Nashville’s overall market shows a 1.7% decline, specific segments like million-dollar homes in certain areas are actually up by 12% year-over-year, stressing the need for agents who deeply understand local conditions.
Nashville Housing Market Insights – Brian explains that while inventory is up 20% year-over-year, Nashville still has a 4-month supply of homes. He advises sellers to carefully price their homes and make necessary improvements, noting that the market has changed since 2021-22. Brian also mentions that he works with a contractor and interior designer to analyze homes and recommend cost-effective improvements that can increase a home’s sale price and reduce the time on market.
Compass Real Estate Seller Programs – Brian discusses Compass Real Estate’s innovative programs that help home sellers by offering financial assistance for improvements that increase property value, with sellers repaying at closing. He emphasizes the importance of managing client expectations, particularly during the holiday season when buyer activity drops off, and explains that while homes still sell in December and January, sellers need realistic pricing strategies. Brian highlights Compass’s marketing capabilities, including national agent networks and social media campaigns.
Brian expresses excitement about the current market conditions in Franklin, Tennessee, emphasizing that now is a good time to buy due to historically low interest rates in the mid-6s and the potential for home values to remain strong. He believes that government policy will focus on reducing interest rates to address affordability issues rather than directly affecting home values, making it an opportune time for aggressive buying.
50-Year Mortgages in Franklin – Brian and Jeremy discuss the potential impact of 50-year mortgages on home buyers in Franklin, Tennessee. Brian expresses support for the concept, as a tool to bridge the affordability gap, though he emphasizes the importance of having a plan to avoid extended interest payments. They also touch on Brian’s involvement in philanthropy and community engagement efforts.
Community Engagement and Leadership – Brian discusses his commitment to community involvement, emphasizing the importance of caring for one’s neighborhood and fostering a welcoming culture in Franklin, Tennessee. He shares his efforts to connect business leaders and ensure the community remains vibrant, citing examples like his morning coffee meeting with local business owners and involvement with the Heritage Foundation, of which is wife is on the board. Brian encourages community leaders to collaborate and support new residents, stating that a strong community culture benefits everyone, including the real estate business. He concludes by inviting viewers to reach out to him and his team for any questions about Middle Tennessee real estate through their website or direct contact information.
Connect with Brian Cournoyer and The BC Team at Compass Real Estate by email at brian@thebc.team or by phone at 615-917-4995.
