Host Jeremy C. Park talks with Stephen Boyd, Sales Director with OUTFRONT Media in Nashville and Memphis, along with Don Nolan, Real Estate Manager, who both highlight OUTFRONT Media, the power of Out-of-Home advertising and In Real Life experiences, and their longtime partnership with cityCURRENT. During the interview, Stephen and Don discuss the company’s history and evolution, its focus on IRL, “In Real Life” marketing experiences, and its ability to target specific demographics through digital billboards and other products and services. They highlight a successful example of an In Real Life marketing campaign for the Houston Livestock Show and Rodeo, which included interactive events in Times Square to attract tourists. The conversation also touches on OUTFRONT Media’s commitment to community engagement through partnerships with nonprofits and its collaboration with cityCURRENT to spotlight charitable organizations. The conversation concludes with a discussion on the importance of understanding a business’s audience and creative messaging for effective Out-of-Home advertising, and information on how to learn more about Outfront Media’s services.
Visit https://www.outfront.com to learn more about OUTFRONT Media.
https://www.linkedin.com/company/outfrontmediausa/
https://www.facebook.com/OUTFRONTMediaUSA/
