Host Jeremy C. Park talks with cityCURRENT partner, Eric Jackson, Founder and CEO of Element 47, who discusses how “Culture is Brand” and highlights the branding, marketing, and advertising agency headquartered in Nashville, Tennessee.
During the interview, Eric discusses his entrepreneurial background and 30+ year career in the marketing and communications industry, and what led him to launch Element 47. The company works with businesses and nonprofits to define their brand, develop and implement actionable marketing strategies, and help their clients grow by attracting their next best customer. Eric shares how focusing on culture has been a prominent driver of success for his companies and for Element 47, and how a well-defined culture can be the difference maker for a business and its brand. Eric defines brand and how it encompasses the tangible and intangible elements that convey the company’s values, personality, and promise to customers. A company brand is not just a logo or visual representation but a strategic personality that communicates the essence of what the company stands for, including its product or service offerings, values and mission, personality, unique strengths and communications.
Then, company culture is not just a set of values or mission statements on the wall; it is a living, dynamic entity that emerges from the collective actions and attitudes of employees and management over time. Eric talks about how a strong company culture can have a significant impact on business performance, employee satisfaction, and retention, as well as customer satisfaction and loyalty. Eric wraps up discussing how his team focus on “making it better” and “being bold,” and how they can help companies navigate the journey of strategically intertwining culture and brand because ultimately, “Culture is Brand.”
Visit https://element47.co to learn more and to connect with Element 47.
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