How will customers find your business in an AI-powered world? In this episode of the cityCURRENT Show, Andrew Bartolotta sits down with Heather Holmes, founder of Publicity For Good and author of the new book Seen by AI: How to Be the Brand AI Recommends, to explore how artificial intelligence is transforming marketing, public relations, and brand visibility.
As more consumers turn to AI tools like ChatGPT and other answer engines for recommendations instead of traditional search engines, businesses must rethink how they build authority, trust, and credibility online. Heather explains why the future of visibility isn’t just about ranking on Google—it’s about becoming the brand AI chooses to recommend.
In this conversation, you’ll learn:
• Why AI is changing the future of search and customer discovery
• How AI decides which brands to recommend
• Why trust, authority, and earned media matter more than ever
• The evolving relationship between SEO, PR, and AI-powered search
• Practical strategies businesses can use today to increase visibility in an AI-first world
• Why purpose-driven brands have an opportunity to stand out in the next era of marketing
Whether you’re an entrepreneur, nonprofit leader, marketer, or business owner, this episode provides valuable insights into preparing your brand for the future of AI-driven discovery and building lasting credibility in an increasingly digital world.
Learn more about Heather Holmes, Publicity For Good, and her new book Seen by AI: How to Be the Brand AI Recommends to discover how your organization can thrive in the next generation of search and marketing: https://publicityforgood.com/
