Host Jeremy C. Park interviews cityCURRENT Nashville partner, Eric Jackson, Founder and CEO of Element 47, who highlights the branding, marketing, and advertising agency that focuses on strategy and helping businesses grow through clear brand positioning. Eric defines brand as the gut feeling people have about a company, which cannot be fully controlled but can be influenced through identity elements like logo and colors, along with culture and user/customer experience. Eric emphasizes the importance of simplicity and culture in branding, explaining that businesses must clearly articulate what makes them unique and special in their market to be remembered. He talks about three questions every owner should answer fast: Who are you? What do you do? Why does it matter?
Eric discusses how to create effective “wow statements” for businesses to clearly communicate their value and differentiation. He uses Skillway Founder and CEO Dew Tinnin’s “We help you crush your sales goals and love what you do” as an example of a clear, impactful wow statement. Eric advises using simple language without industry jargon, focusing on outcomes rather than processes, and making the statement everywhere from physical spaces to social media. He emphasizes that people buy outcomes rather than processes, and the key is to create curiosity by highlighting what the business delivers, not how they deliver it.
Eric discusses Element 47’s strategic approach to using AI, particularly with Claude, where Eric treats it as a sparring partner rather than a copy-paste tool. Eric explains how he uses AI to conduct advanced research and generate referral lists through LinkedIn Sales Navigator, creating targeted referral lists for introductions from fellow cityCURRENT partners. The conversation concludes with Eric sharing contact information for Element 47, including their website element47.co, where interested parties can learn more about their services and connect with the team.
Visit https://element47.co to learn more and connect with Element 47.
