What if one of the most overlooked products in your car could be completely reimagined?
In this episode of the cityCURRENT Show, host Andrew Bartolotta sits down with Phil Cohen, Co-Founder of CRUSH! to discuss how a simple idea evolved into an entirely new consumer product category. Instead of another hanging air freshener, CRUSH! introduces colorful, bio-based floor mats that release fragrance every time they’re stepped on—bringing together innovation, sustainability, and a little bit of fun.
Phil shares the entrepreneurial journey behind launching CRUSH!, the challenges of bringing a new product to market, and why today’s consumers are looking for products that are both functional and shareable. From branding and product design to manufacturing in America and creating something that’s “worth posting about,” this conversation offers valuable insights for entrepreneurs, marketers, and anyone who loves seeing creativity come to life.
Whether you’re an entrepreneur, product designer, marketer, or simply someone who appreciates fresh ideas, this conversation is packed with practical insights and an inspiring reminder that innovation often starts by questioning the ordinary.
Learn more about CRUSH!, explore the available scents and designs, or order your own at www.crushandsniff.com.
